Bulk SMS (Short Message Service) of BSNL Mobile services help businesses to communicate with customers by SMS marketing in India, and Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.
Bulk SMS(Short Message Service) is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise for mobile SMS marketing.
Benefits of BSNL BulK SMS
- Send Transactional SMS or Promotional SMS
- Instant Messaging
- Manage Multiple User Accounts
- Transfer SMS Credits
- Flexible SMS schedule
- Unicode Support
- Automatic Schedule
- View transaction history
BSNL has revised the tariff / slabs of Retail Bulk Push SMS in each category, so check the below table to get the accurate info on revised slab on the packs available for PAN India.
BSNL Bulk Push SMS Tariff
| Tariff (SMS per month) | SMS Charges / Paisa for Customers (On Delivery) | SMS Charges / Paisa for Govt. Exempted Sender ID’s, approved by TRAI (On Delivery) | Scrubbing Charges, SMS/ paisa ( On Submission) | ||||
|---|---|---|---|---|---|---|---|
| Onnet | Offnet | Onnet | Offnet | General Customer | Govt / PSU / Schedule banks | Govt Excempted Sender IDs, Approved by TRAI | |
| Less than 50K | Flat Rs. 6500 | Flat Rs. 6500 | Flat Rs. 3500 | Flat Rs. 3500 | 1.8 | Nil (till 30.12.2022) | Nil |
| 50K to 50Lac | 9.4 | 10.2 | 3.2 | 3.5 | 1.8 | -do- | Nil |
| 50lac to less than 1Crore | 9 | 9.2 | 3 | 3.3 | 1.7 | -do- | Nil |
| 1Cr to <10Cr | 8.2 | 8.3 | 2.6 | 2.9 | 1.6 | -do- | Nil |
| 10Cr to <50Cr | 7.8 | 8 | 2.2 | 2.4 | 1.5 | -do- | Nil |
| 50Cr to <100Cr | 7.4 | 7.7 | 2.2 | 2.3 | 1.4 | -do- | Nil |
| 100Cr to 150Cr | 7.4 | 7.7 | 2.2 | 2.3 | 1.2 | -do- | Nil |
| Above 150Cr | 7.4 | 7.7 | 2.2 | 2.3 | 1.1 | -do- | Nil |
The above-mentioned tariff will be implemented with effect from 01.10.2022.
International Bulk Push SMS Termination Fee
| BSNL Network Termination Fee | Termination to network of other TSPs |
|---|---|
| Rs.2.20 | Rs.2.4 for below 50 Lakh SMS |
| Rs. 2.35 from 50Lakh to 1 Crore SMS | |
| Rs. 2.3 for more than 1 Crore SMS |
The above International BSNL Bulk Push SMS tariff is applicable with effect from 16.09.2021
Special Bulk Push Transactional SMS Tariff for TRAI Excempted Sender IDs
| Push SMS per month | SMS from BSNL to BSNL customers “On-net (paisa per SMS)” (Transactional SMS only) | SMS from BSNL to other telecom service provider customers “Off-net (paisa per SMS)” (Transactional SMS only) |
|---|---|---|
| less than 50 Thousand | Flat Rs. 3500 | Flat Rs. 3500 |
| 50 thousand to < 1 Lakh | Flat Rs. 4500 | Flat Rs. 4500 |
| 1 Lakh to <10 Lakh | 3.4 | 3.7 |
| 10 Lakh to <50 Lakh | 3.2 | 3.5 |
| 50 Lakh to <1 Crore | 3.0 | 3.3 |
| 1 Crore to< 2 Crore | 2.8 | 3.1 |
| 2Crore to< 5 Crore | 2.8 | 3.1 |
| 5Crore to< 10 Crore | 2.6 | 2.9 |
| 10Crore to < 20 Crore | 2.4 | 2.7 |
| 20Crore to< 30 Crore | 2.3 | 2.5 |
| 30Crore to< 50 Crore | 2.2 | 2.4 |
| 50 Crore to <80 Crore | 2.2 | 2.3 |
| 80 Crore and above | 2.2 | 2.3 |
The above tariff is applicable from 31.08.2021
Annual Bulk SMS Plans only in Kerala
| Transactional SMS Plan Name | Plan Charge (in Rs including Taxes)* | Validity (in days) | SMS (Count) | SMS Charges in Rs |
|---|---|---|---|---|
| TXN_ANL_5K_10K | 1180 | 365 | BSNL:5000 Or NON-BSNL: 5000 | 0.2 |
| TXN_ANL_10K_25K | 1770 | 365 | BSNL:10000 Or NON-BSNL: 10000 | 0.15 |
| TXN_ANL_25K_50K | 4130 | 365 | BSNL: 25000 Or NON-BSNL: 25000 | 0.14 |
| TXN_ANL_50K_1LAC | 7670 | 365 | BSNL:50000 Or NON-BSNL: 50000 | 0.13 |
| TXN_ANL_1LAC_5LAC | 14160 | 365 | BSNL:100000 Or NON-BSNL: 100000 | 0.12 |
| TXN_ANL_5LAC_10LAC | 64900 | 365 | BSNL:500000 Or NON-BSNL: 500000 | 0.11 |
| TXN_ANL_GT10LAC | 118000 | 365 | BSNL:1000000 Or NON-BSNL: 1000000 | 0.1 |
Note:-
However, As per Regulation 20B of the Telecom Commercial Communications Customer Preference (Eleventh Amendment) Regulations, 2013 (5 of 2013) dated 24.05.2013, there shall be no transactional SMS charge on
- Any message transmitted by or on the directions of the Central Government or State Government.
- Any message transmitted by or on the directions of bodies established under the Constitution.
- Any message transmitted by or on the directions of the Authority.
- Any message transmitted by any agency authorized by the Authority from time to time.
The new revised instructions on BSNL Bulk Push Message / SMS(Short Message Service) tariff has been implemented with effect from 4th January 2021.
How to Apply for BSNL Bulk SMS Service?
Any required Entrepreneur can directly login to BSNL enterprise portal to apply online for Bulk SMS service, then immediately business team of your circle will approach you with all the details for provision of the required, and if you are Kerala customer can also book at new available portal in online.